About Us

ELA is a personal care brand that was born out of the need for more natural products for textured hair.

Quality Ingredients ,Optimum Results

We are committed to deliver high performance, botanically-based products that are kinder to the planet which is good for all of us .

FORGED FROM NATURE

WE HOPE THAT YOU WILL EMBRACE THE RITUAL OF TREATING

YOURSELF AND BE ABLE TO TARGET ALL YOUR CONCERNS IN THE

COMFORT OF YOUR HOME

WE ARE COMMITTED TO RESPECTING THE ENVIRONMENT.

SUPPORTING COMMUNITIES AND GUARANTEEING THE QUALITY

AND SAFETY OF OUR PRODUCTS.

Formulated to give your natural curls

definition while hydrating and strengthening your hair.